A collection of 4* and 5* boutique serviced apartments – has performed over and above its Manchester competitors, appearing on top of the STR hotel industry reports in June.

The group’s flagship ApartHotel, Manchester Central, which is located in the city’s Knott Mill area, secured a two per cent increased share of the luxury and upper upscale market in June 2013, compared with June last year. This saw Blue Rainbow ApartHotels outperform key industry players, including the Hilton and the Radisson, in occupancy levels.

The chain, which also includes a property on Manchester High Street and on Edinburgh’s Queen Street, netted £4.47 more on average per room sold, which helped to boost its ratings on the hotel scale.

The STR report, which is calculated upon receipt of hotels’ daily figures, is a global hotel industry performance report tool that hoteliers register with to monitor their performance.

Will Hannah, Managing Director at Blue Rainbow ApartHotels, said: “We’re thrilled with the STR figures for June and feel they demonstrate the excellent service offering we provide in Manchester city centre. We pride ourselves on offering a home-from-home experience for both business guests and those on a weekend city break and believe this report confirms our increased market share when it comes to providing quality accommodation.”

Blue Rainbow ApartHotels recently invested £250,000 refurbishing and re-launching Manchester Central rooms that had been damaged during floods in 2012. It offers 1-bed and 2-bed apartments over nine floors. It offers Saver, Executive and Premium accommodation, with prices starting from £64 per night.

The company’s second North West serviced apartment complex, Manchester High Street, launched in April 2012. It is located on the edge of the city’s popular Northern Quarter and has 19 1-bed and 2-bed apartments across five floors of this stylish building and retains some original features, including wooden beams. It offers Saver, Executive and Premium accommodation, with prices also from £64 per night.

Blue Rainbow ApartHotels plans to add another 560 rooms across the group, including sites in Manchester, Liverpool and Leeds and is looking into expanding its offerings to include onsite dining facilities alongside some of its properties.

Source: BlueRainbowApartments.com

Subject: BlueRainbow Aparthotels