The November edition of Business Traveller magazine has a new look, as well as interactive “augmented reality” content that comes to life with the help of your smartphone.

The new issue is to be unveiled at a glamorous party at London’s Dorchester hotel on Wednesday October 31, in association with Royal Jordanian and Key2Luxury.

After months of work, the Business Travellerteam has given the print edition of the magazine a fresh new contemporary design, conceptualised by art director Annie Harris, and partnered with augmented reality company Blippar, to enable the integration of videos, slideshows and other interactive elements such as live polls within the pages.

In response to reader feedback, we have also introduced new features and columns, including new regular articles on food and drink around the world, more leisure and lifestyle articles, Platform, by Alex McWhirter, which looks at topical rail travel issues, and Snapshot, which celebrates a bygone era of travel.

In keeping with our trademark emphasis on the written word, we are continuing to provide in-depth analysis of business travel issues and trends, destination reports, 4-hour guides and gadget round-ups, along with Tried and Tested hotel and flight reviews and the Frequent Traveller.

As you will discover, the November edition has a “future” theme, with features on what flying will be like in 2050, airport and hotel room design of tomorrow, and sci-fi technology. It also includes features on everywhere from London to Lima, Shanghai to the Swiss Alps.

In an exciting bid to bridge the gap between print and online, our partnership with Blippar has meant we could create not only interactive bonus content throughout the magazine, but an exclusive cover that comes to life in front of you. All you have to do is download the free Blippar app to your iPhone, iPad or Android device and scan the page.

You will also find we have used Blippar throughout our annual Airline Survey, which is published as a supplement alongside the November edition, with a special interactive 3D cover, and aircraft seat video demonstrations.

CONTACT: Michelle Mannion mmannion@businesstraveller.com
Tel +44 (0)20 7821 2700
Tom Otley +44 (0)7958 719 001
EDITOR’S NOTES

Business Traveller is the foremost magazine for the global frequent business traveller, with ten editions worldwide including the UK (businesstraveller. com), US (businesstravelerusa.com), Asia-Pacific (businesstraveller.asia), Middle East (businesstravellerme.com), China, Germany (businesstraveller. de), Hungary (businesstraveller.hu), Denmark (businesstravellerdenmark.com), Africa (businesstravellerafrica.co.za) and Poland (businesstraveller.pl), with standalone websites such as in France (businesstravel.fr).

Launched in the UK in 1976, it is the premier magazine around the world for the frequent business traveller. Designed to entertain corporate travellers, save money and facilitate life on the road, each edition is packed with editorial on the latest news from airlines, airports, hotels, destinations and car rental. Visit businesstraveller.com

Blippar is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. The company launched in the UK in summer of 2011 and will be expanding globally. It has worked with brands including Stylist, Shortlist, Unilever, Nestle, Heinz, Diageo, Xbox, Samsung, Cadbury and Domino’s. Visit blippar.com