Singapore, 7 February 2013 – Travellers on-the-go will now be able to make reservations at
any of Frasers Hospitality Pte Ltd’s (Frasers) Gold-Standard serviced apartments worldwide via
their smartphones anytime, anywhere, with the launch of the group’s new mobile-optimised
website (www.frasershospitality.com).
In line with this focus to further enhance the mobile experience of its business and leisure
travellers, Frasers has also announced today that complimentary high-speed wireless Internet
access across all its properties worldwide will now be offered, allowing residents to enjoy
seamless connection anywhere in the vicinity of its properties throughout the duration of their
stay.
User friendly with easy scrolling for efficient browsing, Frasers’ mobile website allows travellers
instant access to check on accommodation availability and modify bookings as well as property
information, special offers and promotions. Residents also have the added convenience of being
able to connect directly with individual properties through the click-to-call function as well as
one-touch access to Fraser World.
Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd said: “The ability to
access information immediately and complete tasks while on the go has become such an
essential part our lives today. Nearly three in four business travellers own a smartphone1 and
there will continue to be an increase in mobile travel research by 30 to 43 per cent according to
a forecast by Google2. This new initiative is part of our ongoing effort to enhance the Frasers
experience and provide our tech-forward residents with the convenience and efficiency they
have become accustomed to.”
Available on all smartphones with HTML5 specifications such as the iPhone, Android, and
Blackberry Torch, the mobile website provides easy access to the group’s social media platforms
Facebook, Twitter, Weibo and YouTube.
Frasers Hospitality Pte Ltd’s current portfolio, including those in the pipeline, stands at 76
properties in 41 key gateway cities and more than 12,300 apartments worldwide.
Source: Press release
Subject: Frasers Hospitality launch mobile website
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