From October 2012, the LJ Forecaster City Summary Report for Edinburgh regularly contrasts performance data from hotels and serviced apartments. The provider of benchmarking information is looking to enter the London market.

Click here for the latest City Summary Report of Edinburgh that informs on serviced apartments’ performance, including sales-on-the-books information.

The LJ Forecaster is a hotel benchmarking and revenue management tool that provides sales-on-the-books and pick-up information. In conjunction with its integrated events calendar, it is used by revenue managers and sales staff to help make strategic decisions on OTA-allocation, pricing, marketing and overall room inventory and the degree to which hotels’ own forecasts are in line with destination performance and levels of confidence.

Similarly, LJ Forecaster data is used by DMOs and Tourist Boards to inform and evaluate marketing campaigns and activities as well as for monitoring and measuring tourism performance.

For more information on LJ Forecaster please get in touch with Tom, tom@ljresearch.co.uk