Serviced apartment agent, SilverDoor, has unveiled an evolution of its brand which includes a new logo, colour palette, strapline and phone number.

The revamp is a reflection of the progress the company has made since originally rebranding to SilverDoor in 2005. The SilverDoor lion has evolved from a straight-forward illustration into a striking three-dimensional model and the colour palette has increased in boldness and range. A new strapline has been introduced – ‘Your serviced apartment experts’ – a move which echoes SilverDoor’s commitment to possessing unparalleled knowledge of the serviced apartment industry.

Alongside an updated identity, SilverDoor has also launched a new, more memorable phone number – 020 8090 8090. As well as a new main number, all departments and client account management teams have also been assigned their own dedicated numbers, giving clients easier access to their point of contact.

Commenting on the brand evolution, SilverDoor’s Managing Director, Marcus Angell said:

“The last major change we made to our identity was when we rebranded to become SilverDoor back in 2005. At the time, we had less than ten employees and provided access to around 20,000 serviced apartments. SilverDoor has now grown to a team of just under one-hundred experts who provide clients with access to over 100,000 serviced apartments worldwide, and we felt that this growth warranted an evolution of our brand.

“We’re delighted with the results. I feel that our new logo and colour palette really helps us stand out from our competitors. It’s a bold move but it’s one that represents the unconventional thinking that we’ve always encouraged at SilverDoor.”

Subject: SilverDoor serviced apartments booker launches brand evolution